• October 31, 2003

TACODA Systems has debuted Audience Management System 3.1, the product's first major upgrade since its July 2002 launch. Upgrades include: real time targeting and audience-based frequency capping.

Real-time targeting enables TACODA clients to serve ads during a user session capitalizing on behavior that strongly suggests readiness to buy or take specific action. Traditional techniques require processing times of 6 hours to 14 days during which advertisers often missing key marketing opportunities. AMS 3.1's "Fast-Track Targeting" sets rule-based cookies between pages, so clients can target visitors immediately, delivering above-industry-average response to sales promotions and ecommerce opportunities.

Audience-based frequency capping enables TACODA clients to put a limit on the total number of Out of Banner ads from all online campaigns served to an individual over a specified time. By setting dynamic exposure parameters, AMS 3.1 assures ads are optimized to their fullest revenue potential. For example, TACODA publishers can set a limit of 4 pop-ups per day, from any combination of campaigns, to any user.

"Today's publishers are increasingly being asked to drive more revenue with the same amount of audience traffic," says Dave Morgan, CEO of TACODA. "AMS 3.1 includes a suite of financial reports that help publishers determine which parts of their advertising inventory are most productive in terms of revenue and profitability, and which of their audience segments are the most valuable to attract and retain over the long term."

AMS 3.1 is being rolled out now to existing clients that include: The Toronto Star, iVillage, Forbes.com, The Weather Channel's Weather.com, USATODAY.com, Belo Interactive, Inc., and Advance Internet.