In-your-face creative boutique Boone/Oakley has put its services up for bid on eBay to produce a 30-second TV commercial for CBS' upcoming coverage of the Super Bowl. Bids for the agency's creative
services are starting at 99 cents. The cost of buying a 30-second spot on CBS' coverage is expected to fetch as much as $2.4 million. Bids will be accepted through Nov. 14.
