ValueClick announced that its Be Free affiliate marketing subsidiary has enhanced its BFAST platform. The newly reconfigured platform will now include a Web-based interface and other features designed
to help sellers generate more business through their affiliate programs. Among the features touted by the company are offer management, through which merchants can quickly create and deliver
special/seasonal offers to affiliates, and real-time reporting, which helps affiliates quickly view the results of merchant promotions on their sites.
