• November 3, 2003

Online marketer Bluestreak has debuted its Permission Management Program, which is designed to help marketers grow their opt-in email databases while complying with enacted and pending SPAM legislation. Components of the new program include assessment, opt-in messaging, confirmation mailing, permission history and compliance updates.

"We've carefully developed solutions that enable our corporate and agency executive clients to feel comfortable that they are doing the right thing around permission-based marketing," said Bluestreak chief marketing officer Annette Tonti in a press release. "We can free them up from worrying about growing opt-in and reporting issues by providing all the technology and programs they need to continue legitimate - and effective - online campaigns."