Forbes Launches New Lifestyle Section

  • November 3, 2003
Forbes.com Monday unveiled plans for a new section, "The Best of Life," which will be sponsored exclusively by Volvo Cars of North America. It will include all of Forbes.com's "Best of Life" lists from lifestyle categories, including vehicles, real estate, sports and travel. Other Forbes.com Lifestyle news is also available in the section. As part of the sponsorship, Volvo provides special features that integrate their vehicles into the content. Topics will include features like "road trip" and "me-and-my-Volvo" as well as several others. The section also includes related polls and discussions. A special "Best of Life" sweepstakes is underway, with quarterly winners and a grand prize winner who will enjoy a trip to a Forbes property.
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