24/7 Real Media introduced Open AdSystem, which combines its patent protected Open AdStream or Open Advertiser ad serving technologies with Open Insight analytics in one package for Web publishers and
advertisers. Open AdSystem is the umbrella name for a group of integrated and standalone ad serving, targeting and audience analytics products and applications that the Company currently offers or is
developing. Together, these products provide a complete set of tools necessary for publishers and advertisers to maximize the value of online advertising. In conjunction with the Open AdSystem launch,
Open Insight will be renamed Insight XE(TM), in order to better represent the integrated nature of the product line. Insight XE is the flagship of a line of analytical products to be introduced under
the Insight brand. The Company plans to introduce additional applications for search engine marketing and behavioral targeting as part of the Open AdSystems package before the end of the year.