Accipiter debuted two products at Ad:Tech New York: AdManager V7, an updated version of the company's online ad technology, and Accipiter VIBE, a behavioral targeting engine. AdManager is designed to
help publishers and e-marketers increase revenue derived from advertising programs through precise targeting, scheduling and reporting. VIBE, on the other hand, attempts to help marketers better
control their Internet programs using behavioral targeting and actionable report data.
"Companies in every industry are facing the challenge of generating additional revenue and achieving
competitive advantage," said Accipiter chief executive officer Brian Handly in a press release. "Online publishers and marketers are a powerful case in point, because passed-up advertising
opportunities could mean millions in lost revenue."