- USA Today, Wednesday, September 14, 2011 11 AM
Restaurant chain Legal Seafood launched three 15-second commercials that start off looking like public service ads for fisheries conservation, specifically about saving salmon, trout and crabs. But
after a few seconds of sanctimonious voiceover and shots of fish in nature they pull out the rug, suggesting seafood should be saved because it's seafood and tastes real good grilled.
"I'm not trying to antagonize environmentalists," says Roger Berkowitz, CEO of Legal Sea Foods. "I'm trying to educate consumers."
"Ironically, the trout sold by Legal Sea Foods is
farmed and has never seen a golden brook or sunlit stream," says John Hocevar, director of Greenpeace Oceans. "The choice isn't between putting fish on a pedestal or eating them, it's between
reforming the way we produce our seafood or irrevocably degrading our oceans."
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