I've got plenty of theories about what will happen to the distant future of media, but right now, I'd like to focus on the imminent future of MEDIA - the magazine, that is. We're just about wrapping
up the Fall issue, which not coincidentally, is themed around "The Future of Media," and is being guest edited by Brian Monahan, head of Interpublic's Magna Global unit, and managing director of
Interpublic's Media Lab when the project began. Monahan, and his colleagues at Magna - and the lab, including new managing director Reuben Steiger - have all contributed some pretty interesting
insights around the theme, which takes a completely different tack than in each of the preceding four editions of the annual "FOM" issue. Instead of examining how media is evolving because of people,
Monahan suggested we focus on how people are evolving because of media. Obviously, that is one of my favorite subjects so I was all over that, and we've got some interesting pieces in store for you,
including one I'm wrapping up on the "Singularity" moment - when people fuse with their own media technology. Okay, so looking at typical New York City subway car - with one out of three passengers
plugged into some kind of personal media device - you'd think that moment has already come. Well, as one of the sources in this issue says, "You ain't seen nothing yet." Well, I don't want to
spill too many beans just yet, because, well, then you might not want to read this thing in the future, but the issue will be out - and on hand - when MEDIA hosts its annual Future of Media Forum,
which will be held Oct. 5 at New York University. Hope you can make it.
