• March 31, 2003

Castells & Asociados Advertising is launching a new TV campaign for Mervyn's, a Target Corporation company. The agency's work resulted in four new spots that will begin to air this month. Each of the new TV spots features a well-known Hispanic celebrity: Jaime Camil, performer and recording artist; Graciela Beltran, Grammy-nominated singer; Edith Gonzalez, famous telenovela star; and Adamari Lopez, actress and one of People En Espanol's recent "25 Most Beautiful People." The creative theme of the campaign, "La ropa lo hace todo" ("the clothes say it all"), portrays the clothes, instead of the celebrities, as the stars of the spots. The spots have recently broken in some of Mervyn's major markets and will run throughout the year. The spots are directed by Lorena Orraca and produced by Elda Bravo, both of ACA Films.