Atlas DMT, an advertising technology provider and operating unit of aQuantive, Inc., announced today that ten new European advertising agencies have adopted the Atlas Digital Marketing Suite, a
third-party ad serving and campaign management platform. These agencies, including Agency Republic, Unique Digital and Universal McCann, represent some of Europe's most recognized brands, including
Virgin Atlantic and O2. According to a recent study by eMarketer, Inc., online advertising in Europe is projected to reach $3.77 billion by the end of 2003. With the Atlas Suite 3.0, every impression
and user action can be anonymously recorded, measured and compared, enabling marketers to evaluate and optimize their campaigns to significantly enhance return on investment. Powered by the
patent-pending Web Analysis Results Profiler, company officials say that the Atlas Suite 3.0 can process online campaign data 70% faster than competitive methods.