"It is intended to
educate small businesses on how to promote themselves on the social-networking site, like buying display ads targeted to specific markets, but also through cost-free measures to engage more with
customers." The program is expected to kick off next month, and will be spearheaded by a cross-country "road show" in participation with state and local chambers of commerce, as well as regional NFIB
Google -- arguably Facebook's chief rival as the Web's official gatekeeper -- has aggressively sought to the favor of small businesses through Google Maps integrations, and various other efforts. In January, Facebook is slated to start giving away $50 per business in free advertising credits to as many as 200,000 small businesses.