The Chicago Tribune reported on Saturday that Sears Roebuck & Co. will advertise in a prominent spot in the Chicago Cubs' Wrigley Field, the first significant in-field advertising at the historic
baseball stadium since the mid-1980s. Reportedly, Sears will be the sole advertiser on two illuminated "information" signs attached to the roof of the upper deck along the first and third baselines.
The signs will display league scores, pitch speeds and the like when the park reopens for the season on Monday.