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'Spin' Mag Cuts Print Frequency, Ups Digital Reach

  • Adweek, Wednesday, October 5, 2011 10:56 AM
Music magazine Spin is lowering its print frequency from 11 to six issues annually, starting next year, but will publish on bigger, heavier paper stock "to emphasize the qualities of print in a competitive ad market," writes Lucia Moses.

The pub -- which in June replaced both its editor and publisher -- also upped its digital reach earlier this year with an iPad app called Spin Play. It also plans to reconfigure its Web site in 2012.

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