• paidContent, Thursday, October 6, 2011 1:10 PM

It's been two weeks since Facebook debuted its premium media distribution initiative, and paidContent is looking for results. "New media partners are finding triple the listeners and a small uplift in readers from their new "frictionless," it reports. Meanwhile, "Spotify ... isn't disclosing any actual effect on its user base, but it is thought to have grown," paidContent writes.

Citing research from AppData, it notes that the monthly active user count for Spotify's Facebook app base "massively boosted" as a result of feeding listened song titles into Facebook users' timelines. Also , Slacker's new daily online listeners have nearly tripled, the music service tells paidContent, adding: "Our Facebook fan page has more than doubled -- in large part, due to the (Facebook app) promo."

The Guardian, on the other hand, tells paidContent: "It's too early to know but, since launch, the app has been installed by 129,000 Facebook users, who have generated over 611,000 story clicks."

Read the whole story at paidContent »