Unicast has announced that traditional advertisers representing such key verticals as Pharmaceutical, Travel, Business and Entertainment are vastly increasing their use of formats within Unicast's ad
formats. New advertisers with multiple format campaigns already underway or scheduled to commence shortly include: Alcon, Aventis, Betty Crocker®, Bristol-Myers Squibb, Celebrity Cruises, Cisco,
Dell Computers, Electronic Arts, Fisher Investments, the History Channel, Lancome, Marriott Hotels, Novartis, OfficeMax, Roche, Travelocity, the U.S. Marine Corps and Wyndham Hotels. Complementing
Unicast's growth in new advertisers, the company has also announced the addition of a number of new Unicast Certified Partners including sixteen sites in the Burst Network, Batanga.com, the Boston
Herald, CarsDirect.com, Emode, FoxBox, MedicineNet.com, TheOnion.com and Univision, bringing the number of Online Format Suite certified partner sites to well over 1400.
