DraftWorldwide Chicago has hired Kate Caldwell as director of strategic planning, focusing on direct marketing. She will report to chief marketing officer, Tony Weisman and partner with Jim Lucas,
SVP, director of strategic planning & research who will focus on Draft's promotion/retail, experiential and USPS businesses. From 2001 until present Caldwell served as SVP, director of strategic
planning at Vero LLC, Chicago. As founding strategist for Vero, Caldwell guided strategic work and developed brand and customer relationship strategies for clients such as GE Capital Merchant Banking
Group, Renessen, YesMail and Kraft.