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Paid Search Holds Up Against Macroeconomic Chaos

The U.S. macroeconomic picture looked grim during Q3 2011 with the U.S. unemployment rate remaining above 9%, Standard & Poors' downgrading the U.S. debt, the S&P 500 falling 13.9% and the European Union facing an escalation of their own debt crisis with global ramifications. Paid search, however, remained resilient with data from Rimm Kaufman Group clients showing year-over-year growth accelerating sequentially for ad spend and revenue. Mark Ballard provides a breakdown of key paid-search stats for the quarter.

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