• April 7, 2003

Recognizing that more Hispanics are surfing the Web, Sears, Roebuck and Co. has joined forces with America Online Inc. and HP to bring Internet connectivity to top Hispanic events during a 46-week nationwide tour aboard the Sears Fiesta Mobile. Now in its seventh year, the Sears Fiesta Mobile program features two popular customized motor homes with multimedia capabilities that give visitors across the country a chance to play interactive games and win prizes as they learn more about Sears' products and services. The Fiesta Mobile will make stops throughout the United States at top Hispanic events such as the Puerto Rican Day Parade in New York and Fiesta Broadway in Los Angeles, allowing visitors the opportunity to access the Internet through the America Online brand service using HP Pavilion and Compaq Presario consumer PCs.