• Gigaom, Tuesday, October 11, 2011 12 AM

You've probably heard by now that Netflix is canning its plans to launch a new, completely separate DVD-by-mail division called Qwikster, and will continue with a combined streaming and DVD service, both available through the Netflix Web site.

But have you heard that the company is still considering at least one aspect that would have been new for Qwikster -- providing video game rentals? That's what Netflix Vice President of Corporate Communications Steve Swasey told CNET -- though there's no timetable yet for the decision.

Meanwhile, the media is analyzing the Qwikster murder in the context of the company's recent PR flubs. "The move is a concession to those who questioned the wisdom of Netflix’s recent plans, but also an acknowledgment that the company harmed its brand and relationship with users through poor communication and an apparent disregard for what customers actually liked about the bundled service: simplicity,” writes Ryan Lawler.

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