- Adweek, Tuesday, October 18, 2011 3:38 PM
Fortune magazine is releasing its list of "editorial franchises" -- or, as we'd put it more simply, telling us that all of its 18 issues in 2012 will have a specific theme, from "Best
Advice I Ever Got" to “HowitWorks,”which "willexplorethesecretsauceofproductsandconcepts," writes Lucia Moses.
Advertisers and readers apparently love such issues, according to Fortune
folks quoted by Moses.
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