- USA Today, Tuesday, October 25, 2011 10:29 AM
Artisanal used to mean hand-crafted. Now it means something that is supposed to make you think of a time when things were hand crafted. There's Tostitos Artisan Recipes chips. Starbucks has Artisan
Breakfast Sandwiches. And, evidently, now there's Fannie May's FM Artisan chocolates. They are $50 for a box of 25 pieces.
More than 800 new food products have christened themselves artisan
something-or-other in the past five years, reports researcher Datamonitor. Domino's also has artisan pizzas — with each box signed by the employee who made the pizza — for $7.99.
"We're not artisan," says the box. "We don't wear black berets, cook with wood-fired ovens or apprentice with the masters in Italy."
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