Lowe's, Jeep, Get Top Honors In Vibrant's Annual Awards

  • October 31, 2011

Online ad firm Vibrant had its fourth annual contextual ad awards last week. The event, which was held at the Bowery Hotel in NYC this year, is kind of an in-house awards show giving kudos to brands that use Vibrant's contextual ad technology to best advantage. Though it's an intramural contest among Vibrant clients, the judging panel comprises notables from beyond the firm's own garden wall: senior agency and brand executives, and some 600 public votes from industry executives, were part of the judging, based on creative strategy, contextual relevance, end user perspective and ability to effectively communicate brand message.

This year, top honors went to Jeep for its "Jeep Dynamic Weather Unit" campaign, which delivered live, local weather reports and driving conditions during the last year's UK winter, which was at least as brutal as New York's.

The US Gold prize went to Lowe’s, and its ShopLocal/OMD agency for its "Black Friday" which involved geo targeting to distribute localized deals during Black Friday.
The silver went to Vodafone D2 and GmbH/Media Team OMD, and Chrysler won with Universal McCann.
Arm & Hammer and its MAXUS agency also won silver; Sprint and Mindshare grabbed a bronze and the industry choice award went to Unilever's Axe and Mindshare.

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Domestic winners in the U.K. were also announced on October 27th at the UK Vibrant Awards gala at the Playboy Club London. The German winner will be announced on November 24th at the Vibrant Awards gala at Ufer 8 in Düsseldorf.

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