Around the Net
How Newspapers Can Move Beyond The Paywall Sandbag
- GigaOm, Monday, October 31, 2011 3:50 PM
Calling paywalls a “sandbag” strategy designed to shore up print circulation and advertising, Matthew Ingram offers examples of some actual growth strategies that newspapers can take in the digital age: from publishing e-books and running real-world events to licensing their data and information to developers and other third parties via an open API (application programming interface).
