- Adweek, Friday, November 18, 2011 10:21 AM
Jack in the Box Inc., the Calif.-based hamburger chain, has given Horizon all of its digital media planning and buying business.
Horizon, an independent media services agency, has overseen
Jack in the Box’s more traditional television, radio, and out-of-home media and planning responsibilities for 10 years. “Digital media continues to grow in importance within our overall
marketing strategy,” Terri Funk Graham, senior vice president and CMO for Jack in the Box Inc., said in a statement.
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