• November 30, 2011

The Campaign for a Commercial-Free Childhood has chosen the Vinci Touchscreen Mobile Learning Tablet as this year’s winner of the TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. 

Capturing 43% of an online vote, the first “iPad” for babies easily beat out rivals I Am T-Pain Mic (32%), Monster High Ghoul Spirit Fearleading Doll 3-Pack (16%), WWE Colossal Crashdown Arena (5%), and Monopoly - Coca Cola 125th Anniversary Collector's Edition (4%).

“The last thing families need is a $479 tablet with apps to teach their babies ‘Itsy Bitsy Spider’ and ‘Frère Jacques,’” said CCFC’s director, Susan Linn.

TOADY runners-up also had their passionate supporters. Ruben Martinez of Dallas voted for the Monster High Dolls because, “As a parent of 2 young girls (4 and 1), these types of toys really concern me.  Girls of this generation are subconsciously promoting sex to men of all ages because ‘toys’ like this only serve to indoctrinate them at an early age.”  Michele Crunkleton of Doylestown, Pa., said, “I despise toy makers who produce dolls that look like hookers.  Shame on you!” 

The I Am T-Pain Mic was the clear choice for William Payne of Overland Park, Kan.:  “It sends deplorable messages to children. It is not okay to send messages promoting misogyny, alcohol, and drugs to 7-year-olds. No more of this trash.”

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