• Adweek, Thursday, December 1, 2011 4:21 PM

What if a magazine guaranteed your brand a lift in sales if it advertised in its pages? That was the deal behind Meredith's Engagement Dividend for consumer packaged-goods companies committed to advertising in multiple magazines targeted to women, including Better Homes and Gardens. Yet despite promising what is seemingly the "holy grail" of advertising, "after six months and more than 125 client meetings, Kimberly-Clark is the only one on board," writes Lucia Moses.

She goes behind the scenes with quotes from ad buyers on why they passed on the program -- and statements from Meredith, which still reportedly "expectstomeetitsgoalofhaving10consumerpackaged-goodsadvertisersfor2012."

Read the whole story at Adweek »