Around the Net
'USA Today' Debuts Private Ad Exchanges
- Advertising Age, Friday, December 2, 2011 3:27 PM
USA Today has formed a private ad marketplace, powered by AdMeld, for its digital content. The point? "To sell the majority of its unsold online ad inventory in a more controlled environment," writes Jason Del Rey.
The paper's move comes nine months after parent company Gannett formed a similar exchange with New York Times Co., Hearst and Tribune.
