• New York Times, Wednesday, December 7, 2011 2:21 PM

TV ad spending will continue to increase, topped only by online ads as a growth category, according to forecasters speaking at the UBS global media and communications conference. TV's growth rate may be as high as 6.7%, said Vincent Létang, executive vice president and director for global forecasting at the Magnaglobal unit of Mediabrands.

That's among the top points covered in this detailed report on the three-day conference that continues today.  In other news, AMC, known for critically acclaimed scripted series like "Mad Men" and "Breaking Bad," is mulling a move to program more unscripted reality series to cut costs. It currently has one such show on the air, "The Talking Dead," a live talk show about its "The Walking Dead."

The channel previously announced the 2012 debuts of two reality shows: "Secret Stash," which will document the activities in a comic book store, and "JJK Security," set in a private security firm.

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