- Folio, Wednesday, December 7, 2011 2:21 PM
Shape magazine's mobile sweepstakes, in which readers swiped barcodes in the November issue for entry, garnered a record 400,000 entries, according to its campaign partner, mobile
marketing company Nellymoser.
The takeaway for magazine publishers: “'sweepstakes and discounts really increase the response and participation rate' compared to other
uses of the action codes," writes Ioanna Opide, in part quoting Roger Matus, Nellymoser EVP.
Read the whole story at Folio »