• Reuters, Thursday, December 8, 2011 3:19 PM

As we mentioned up above, while print may be dying, digital content is taking its place -- and finally newspapers are learning to get paid for their content.

For example, major publisher Gannett is gearing up for a big rollout of digital paywalls next year, "giving readers only limited free access to content," according to Jim Hopkins, reporting on CEO Gracia Martore's speech to  Wall Street stock analysts. This "model will be closely watched across the industry because [Gannett is] the nation's No. 1 newspaper publisher. It proceeds cautiously in new initiatives, so a move toward companywide paywalls would be a strong signal that such a strategy is worth pursuing," writes Hopkins.

Meanwhile, smaller newspaper publishers like Media General and McClatchy Co are looking to digital content to generate ad revenue. "McClatchy, publisher of newspapers such as The Miami Herald and The Sacramento Bee, expects digital ad revenue of more than $190 million," according to Reuters.

Read the whole story at Reuters »