10. No more tax loss carryforwards
9. Forbes Magazine gets its media trade budget back
8. Sock puppet makes a comeback.
7. Fadner starts getting his cappuccinos at Starbucks again, instead of 7-11.
6. Tim McHale, in his annual Stuart Eliot interview, does not have to ask 10 times: "But, why doesn't interactive get a bigger share?"
5. MEDIA Magazine ad % goes over 35.
4. You don't have to go Dutch treat for lunch with the Journal rep anymore.
3. Fadner junks his son's cast-off secondhand '97 Jeep with the missing front bumper and leases a new Nissan 350Z.
2. New magazine launches are more like Money and Worth than Budget Living.
And, the number one way to know when the recession is over:
1. TV networks start spending money on real programming again.