• Time, Tuesday, December 20, 2011 4:09 PM

"The customers who get the rawest deal of all with the pay TV bundle are the folks who have no interest in sports," writes Brad Tuttle in this consumery take on the issue of current cable TV pricing versus and the a la carte model. In fact, the headline says it all: "You're Paying $100 A Year To Watch Sports on TV -- Even If You Don't Watch."

"The 'unbundling' of pay TV may not happen the way all customers want, however," Tuttle notes. "Cable and satellite TV providers are interested in a la carte models not because they would lower payments made by customers—that’d obviously be bad for business—but because they bring about the possibility of charging extra for certain channels and programs that are especially in demand."

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