America Online unit launched a Spanish-language ad campaign yesterday that includes television, radio and print. AOL said the campaign was developed by Casanova Pendrill, a unit of Interpublic Group
of Cos. (IPG). TV two 30-second spot TV campaign will air on Univision, Telefutura and Galavision in May and again in July. A print component of the campaign will start in May and radio advertising
begins in July. The budget campaign wasn't disclosed.
