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Hearst's 'Veranda' Moves Further Into E-Commerce

  • Adweek, Friday, December 23, 2011 2:05 PM

Veranda, Hearst's upscale home-deccor magazine, is making some editorial changes and "tiptoeing into e-commerce "-- at least partly to compete with its new sister pub, Elle Decor, which Hearst purchased this year from Lagardère, writes Lucia Moses.

The January/February issue will feature three new front-of-book departments and add price info and sourcing info for items -- something the pub has never done before. It's also run sales on luxury Web sites like One Kings Lane and "will have a storefront on Dering Hall, an online design store backed by Hearst," writes Moses.

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