• Gigaom, Tuesday, December 27, 2011 1:03 PM

The first of Apple's new TVs, set to roll out in Q2 or Q3 next year, will be surprisingly small -- 32 and 37 inches, according to reports from supply chain sources, writes Darrell Ehterington.

"The smaller size displays might help keep costs down, and reduce the sticker shock effect on consumers, but I doubt mainstream TV shoppers in the U.S. will be smitten with those relatively small screens," he writes.

"Other reports say that Apple will have several models going up to 55 inches, which would seem to be smarter considering that the market for new HDTVs generally is in the high 40-inch range and up now," writes MediaPost's own Steve Smith, who also puts his own spin on the speculation about Apple's plans for TV.

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