Microsoft Corp.'s MSN kicks off its second annual online creative contest, the 2nd Annual Emmessennys, a showcase of the best online creative campaigns. Agencies will have until May 31 at midnight to
submit entries but will be incented for early entries. Agencies can click
here to learn about the incentives for early
entry. The awards will be presented on August 4 in New York City. "The 2nd Annual Emmessennys is an example of MSN's commitment to partnering with agencies to discover new and effective ways for
marketers to reach an engaged audience online," said Joanne Bradford, chief media revenue officer, MSN. The grand prize winning agency will receive $25,000. Judges will consist of a group of MSN sales
and marketing managers led by Greg Stuart, president-CEO, of the Interactive Advertising Bureau. Entries will be assessed on the basis of creative execution, innovative marketing tactic or use of
technology, and effectiveness of the ad in achieving the client's business results while it ran on MSN.
