LeBron James takes a lead role in a new PSA from the U.S. Army and the Ad Council that encourages kids not to drop out of school and also raises awareness about the dropout rate. The ads, created
pro bono by Publicis, New York, will appear on TV, radio, outdoor, print and digital in advertising time that is donated by the media. The campaign is also being distributed via dedicated
social media sites at Facebook, Twitter and YouTube. James himself was drafted by the NBA out of high school and never attended college.
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