• The Detroit Bureau, Tuesday, January 17, 2012 11 AM

Julie Roehm, the one-time Chrysler marketing chief known for risky – and sometimes controversial – moves like the Lingerie Bowl has resurfaced at business software company SAP, where she will serve as a senior vice president.

Roehm, who will be based in New York, has maintained a low profile since running headlong into the Wal-Mart juggernaut five years ago in an ethics dispute.  She has since been serving as a private consultant on marketing matters for companies like the short-lived Next Autoworks. Roehm will report to SAP CMO Jonathan Becher. 

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