• New America Media, Tuesday, January 17, 2012 3:04 PM

With Spanish-language newspapers down for the count -- most recently the San Francisco-based Spanish-language weekly El Sol De Visalia, shuttered in December -- "Latino media have been shifting toward incorporating bilingual and bicultural content,"  according to New America Media.

“The Latino (print media) market isn’t a Spanish market, it isn’t an English market,” Kirk Whisler, president of Latino Print Media, tells NAM. “It is a bilingual market and that person out there is going to sit and choose what they want based on what’s being offered to them. Language is almost secondary."

This post also includes case histories of papers that have successfully been using this strategy, including the Fresno Bee-owned bilingual newspaper Vida En El Valle.

Read the whole story at New America Media »