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Walmart Contest Highlights Quest To 'Get On The Shelf'

Walmart is producing a Web reality show, "Get on the Shelf," "turning the intense competition to get products on its shelves into an online contest with videos and voting," writes Jack Neff.

Marketers -- including Hugs Pet Product, with its portable dog wash and "Uggs-like Pugz Shoes for dogs" -- have until Feb. 22 to submit entries. Consumers  will then vote on which products they'd like to see make it to or their local Walmart store. The top three vote-getters will be sold on Walmart .com, and a grand prize winner will be featured on the home page and in select stores.

Read the whole story at Advertising Age »

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