DirecTV Monday named Twentieth Television, the TV syndication unit of News Corp., to handle all its advertising sales. The move follows News Corp.'s acquisition of a 34 percent stake in DirecTV parent
Hughes Corp. The DirecTV inventory consists of ad time on nearly 80 general entertainment networks, as well as DirecTV's sports subscription packages. The satellite service has 12.2 million
subscribers. The sales will be overseen by Bob Riordon, who recently joined Twentieth Television as senior vice president from executive vice-president-managing direct at Havas' MPG unit.