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Netflix, Movie Studios, Push Contradictory Agendas -- And Consumers Lose

"Hollywood isn't ruining DVD rentals on its own -- Netflix is happy to help" -- but each entity has its own agenda in making rentals less convenient, according to ReadWriteWeb. When Warner Bros., for example, makes renters wait longer after a first release to even put a title into their Netflix queue, the goal is for customers to buy instead of rent DVDs. Netflix goes along because it wants to move from a rental to streaming model -- an agenda the studios aren't seconding. Confusing and confounding for consumers, who can "expect more weirdness ahead" if they're still renting DVDs from Netlix, writes Dan Frommer.

Read the whole story at ReadWriteWeb »

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