Two years ago, food magazines were seen as a stable arena while the rest of the biz was going to hell. Things have changed; "almost every food magazine took a hit in 2011," and "food and food product advertising in magazines dropped 17 percent in 2011, a larger decline than any other advertising group," writes John Kolbin.
The exceptions to this dismal picture are Food Network magazine and Bon Appétit, with the latter fighting food companies' belt tightening by targeting luxury and lifestyle advertisers. Kolbin provides further analysis in a well-done piece.