Interest was so great in buying time during Westwood One’s radio coverage of NFL and Notre Dame football games next Fall, says CEO Joel Hollander, that the radio network had its best upfront season in
years. “We have more football dollars booked in September to December than we ever had before. It’s the most money we’ve had booked in advance, which is a great position to be in.” Hollander says
Westwood One sold about 50% of its inventory for 2002. “We were up mid single-digits on CPMs and rates.” As of February 1, Westwood One had booked $120M of business, compared to $100M at this time
last year.
