• The New York Times, Thursday, February 2, 2012 11:58 AM

Tumblr wants the world to know about its community of bloggers, and how they interesting they are. So, to get the word out, the blogging platform is hiring professional journalists to report on the wide world of Tumblr. As The New York Times reports, Chris Mohney, a senior vice president for content at BlackBook Media, will be Tumblr’s editor in chief, while Jessica Bennett, a senior writer and editor at Newsweek and The Daily Beast, will be the executive editor. “Basically, if Tumblr were a city of 42 million (i.e., the number of Tumblr blog that currently exist) I’m trying to figure out how we cover the ideas, themes and people who live in it,” Bennett tell NYT. Their work, which will include documenting the Tumblr service and marketing it to users, will appear on the site’s staff blog, as well a separate yet-to-be-established part of Tumblr.com.

“The moves by Tumblr are one way to tap into all of the free content that users upload to social networking Web sites,” NYT explaines. Similarly, Twitter recently created a section of its site that lists stories that are popular among its users, with links to articles and related Twitter messages.

Read the whole story at The New York Times »