• February 12, 2003

The New York Times Co. said Wednesday that advertising revenues for its Newspaper Group increased 5.5% in January compared to January 2002. Including the results of the International Herald Tribune (IHT), which was acquired by The New York Times Co. on Jan. 1, 2003, advertising revenue rose 6.7% for the month. Beginning in January 2003, ad revenue and volume for the IHT are included in the results of the Newspaper Group, and will be reported as a separate line item each month. The results of the IHT are not included in those of The New York Times. National advertising revenue continued to grow due to strength in technology products, entertainment (studio and live), telecommunications and financial services. Retail advertising was down due to softness in department store and fashion/jewelry advertising, which the Times said “more than offset” increased mass market/chain store advertising. Classified advertising decreased due to weakness in help-wanted, which “more than offset” strength in residential real estate advertising.