Around the Net
Pinterest - Where The Women Are
- TechCrunch, Monday, February 13, 2012 12:10 PM
Hot picture-posting network Pinterest has surpassed 10 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, reports TechCrunch, citing data from Inside Network’s AppData. In particular, “With gorgeous photography, and links to shopping sites, Pinterest is becoming an obsession for flocks of women,” TechCrunch notes. Indeed, AppData and Facebook’s advertising tool show that over 97% of Pinterest’s Facebook fans are women.
“The stunningly feminine fan base could be a telling proxy for Pinterest’s actual user base, which totals over 10.4 million considering that’s how many users follow the official ‘Pinterest’ account,” TechCrunch suggests. Meanwhile, over 20% of its fast-growing Facebook-connected monthly user count use Pinterest each day. At the start of 2012, the daily user count was just 810,000, but now its at 2 million according to AppData. Catering to its base, Pinterest’s About page explains:“People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”
Yet, one has to wonder whether Pinterest can continue to grow at a respectable rate without guys. Research shows that female consumers are more partial to social networking, but, needless to say, Facebook wouldn’t be pushing a billion users without plenty of male support.
Speaking of recipes on Pinterest, we're seeing more and more food brands and grocery retailers getting onto Pinterest. Many brands are doing a great job of offering their consumers/shoppers a true resource for meal inspiration. Such a ripe opportunity for giving food for thought!