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NBCU Taps comScore, Google To Measure Olympics Audience

In its third pass toward developing a single-source metrics system, NBC Universal will task both comScore and Google to create new ways of measuring viewership of this summer's London Olympics across a variety of platforms.

Google will be working with special algorithyms, a 3,000-consumer panel and a meter-based system, while comScore's 750-consumer panel will be monitored by self-reporting, meters, and set-top boxes.

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