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Jeremy Lin Seeks Patent For "Linsanity"

  • Bloomberg, Thursday, February 23, 2012 3:52 PM

New Knicks superstar Jeremy Lin has filed for a patent of the term "Linsanity" to brand "goods such as bags, cups, clothing, toys and beverages," according to Mason Levinson and Scott Soshnick. Lin is competing with others who have likewise made patent filings -- but of course he has a headstart. 

While Lin could own his brand, he has less control over how he's portrayed in the media -- though the folks at the Asian American Journalists Association are trying to help.  After "several examples of racially insensitive coverage of Lin," the AAJA "has issued a set of guidelines for media outlets salivating over the NBA's Asian-American sensation," writes Yahoo's Dylan Stableford.



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